How to Start Your Own Business, Build a Brand, and Get Funding from Shark Tank India

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India’s startup ecosystem is booming like never before. Shows like Shark Tank India have ignited the entrepreneurial spirit in the youth, making the idea of building a brand and getting funding more attainable. But how do you go from a raw idea to a brand that impresses both customers and investors?

In this blog, we’ll walk you through the roadmap to start your own business, build a powerful brand, and pitch your way to success—maybe even in front of the sharks.

Step 1: Find a Real Problem to Solve

Every successful business begins with solving a real-world problem. Ask yourself:

What challenges do people face daily?
Can my solution be simplified, digitized, or scaled?
Will people pay for this solution?

Example: Think of companies like BoAt, Mamaearth, or Zerodha—they identified gaps in markets with high demand and offered better solutions.

Step 2: Validate Your Idea

Before you invest time or money, validate your idea:

Conduct surveys or talk to potential users.
Create a minimum viable product (MVP).
Start a free version or pilot to gather real feedback.

This reduces risk and gives you market insight before scaling.

Step 3: Register Your Business Legally

Choose a suitable business structure:

Sole Proprietorship
Partnership
Private Limited Company (recommended for funding)

Register your startup with the Startup India Program for benefits like tax exemptions, mentorship, and easier access to funding.

Step 4: Build Your Brand Identity

Branding is more than a logo. You need:

A unique brand name and domain (website)
A professional logo and brand colors
Strong mission and vision
Consistent presence on social media

Tip: Use platforms like Canva, Wix, or hire a digital agency to give your brand a professional image.

Step 5: Create a Digital Presence

In 2025, if your business is not online—it doesn’t exist. Set up:

Professional Website
Social Media Pages (Instagram, LinkedIn, YouTube)
Google My Business
SEO and paid ads for traffic and awareness

Even Shark Tank investors want to see proof of traction through online presence and engagement.

Step 6: Start Selling & Track Growth

Launch your product or service. Use tools like:

Shopify or WooCommerce for eCommerce
Razorpay or Stripe for payments
Zoho, Notion, or Google Workspace for operations

Track metrics like revenue, CAC (Customer Acquisition Cost), LTV (Lifetime Value), and user retention.

Step 7: Get Your Financials in Order

Before approaching investors:

Create a pitch deck
Prepare financial projections
Know your break-even point, costs, and margins

Startups like Skippi Ice Pops and Hammer Lifestyle impressed the sharks because they knew their numbers inside-out.

Step 8: Apply to Shark Tank India

To apply:

Visit the official Shark Tank India Website
Fill the application form with all business details.
Upload your pitch video and business performance data.

Make sure your pitch is honest, clear, and highlights how your business solves a real problem profitably.

Tips to Get Funding on Shark Tank

✅ Have a working product with sales
✅ Show customer feedback or testimonials
✅ Keep your pitch short and confident
✅ Be open to feedback and negotiation
✅ Don’t fake numbers—sharks will find out!

Conclusion

Building your own startup is no longer a dream—it’s a real possibility. With the right idea, branding, execution, and a little bit of courage, you can build a business that attracts customers and investors alike. Who knows? Your brand might just be the next success story on Shark Tank India!